I redesigned Netflix’s content discovery experience to reduce decision fatigue and improve personalization. By introducing smarter recommendation filters, enhanced navigation, and community-powered reviews, users gain more control over their viewing choices. This UX solution makes finding relevant content faster, easier, and more engaging.

I designed the branding and website for PetFriendly Portland Adventures, a company showcasing dog-friendly outdoor experiences in Portland. The project involved creating a bold, nature-inspired visual identity and a streamlined, single-page website that highlighted the client’s photography. Through collaborative design, efficient Figma-to-Framer development, and lessons in project management, I delivered a cohesive and engaging digital experience.